Hi, I’m Bernadine.
I am a design leader—most recently a Sr Product Design Manager at Twitter—based in the Bay Area, CA with years of product and advertising experience. I enjoy building teams and empowering collaboration to tackle complex problems for customers.
My Mission
I aim to develop high-performing, customer-focused design teams that believes in excellent quality and craft. I lead with vulnerability in hopes to build trust and strong connections with people I manage and partner with, so together we can build successful products that deliver impactful results for customers and businesses.
Recent Work
The following are snapshots of the most recent work I oversaw as a Product Design Manager and led as a Product Designer at Twitter. If you’d like to chat more about my experience, please reach out as I’d love to connect and provide more information!
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An aspirational 2-3 year design and product vision to push the boundaries of our ad experiences on Twitter to be more bold, creative and more integrated within our consumer experience. The vision aimed to drive revenue impact for our customers and Twitter, to reimagine what ads are for Twitter, and to create excitement for teams to anchor to and work towards.
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In 2020, Twitter ads started to shift from performance optimization to more innovation. The Ads Vision was a catalyst to some new, relevant and engaging ad experiences across many vertical roadmaps, opening up ad supply and placements on our platform. Our aim was to make every impression more valuable for consumers, and as a result, create more value for advertisers and Twitter.
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Twitter’s Advertiser Experience team created a design vision in 2021 to prioritize simplicity and self-service. My team, which focused on the Campaign and Ad Creation, was striving towards building an effortless and frictionless experience as part of that vision for our sophisticated advertisers through the planning, optimizing, and creation phase of their journey.
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Twitter Business Settings is a central hub for Twitter advertisers to manage the users, accounts, and assets of their business. It was a self-service management tool that seamlessly and securely allowed businesses to control access and promote themselves with ease on Twitter.
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Transparency was a key principle at Twitter, which prompted the launch of the Ads Transparency Center in 2018 to provide greater insight around Political and Issue ads on the platform including information on billing, ad spend, impression count and demographic targeting on US political ad campaigns.
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The B2C Customer Service team was focused on streamlining conversations between people and brands who come onto the platform for customer service, brand engagement, or simply to learn more. Our goal was to help people get to resolution quicker, for brands to earn loyal customers, and for Twitter to be the best platform to cultivate brand loyalty.