Instacart | Sr Product Design Manager

Home + Discover. Focused on optimizing retailer discovery and conversion across categories, raising affordability awareness and developing hyper-personalized experiences across the shopping journey.

Ad Formats. Expanded and refined ad products to drive brand and product discovery, improve affordability through deals and coupons, and promote out-of-aisle shopping to increase reach and conversion for advertisers.

Retailer Storefronts. Oversaw design decisions on a very fast-paced team dedicated to building Instacart's white-label product, Storefront Pro, which allowed retailers build and operate their own branded sites to boost customer loyalty and support omnichannel growth.

Twitter | Sr Product Design Manager

Ad Formats. Developed and empowered a decentralized high-performing design team to redefine what ad experiences are on Twitter by setting a long term Ad Formats vision to encourage innovation and to execute against, which repositioned the team from a reactive to a proactive role to drive positive cross-functional, customer and business impact.

Campaign Ad Creation. Expanded the team to include the Campaign Ad Creation designers, who oversaw the campaign planning, creating and optimizing experience for advertisers. This led to stronger customer empathy and product knowledge across the two teams, positively influencing product and design strategy.

Twitter | Product Designer

Twitter Business Settings. Collaborated on a new hierarchy and data structure of businesses on Twitter in order to design an essential management tool to provide access controls for their employees, partners, accounts and assets securely on our platform.

Ads Transparency Center. Led the end-to-end design process in an effort to provide more transparency to users on political and issue ads and policies on the platform. In 2019, managed and defined the second phase of the product for my Summer Intern who received and accepted a return full time offer.

B2C Customer Service. Co-led design for the B2C experience to enhance and streamline customer service and brand engagement on the platform through Direct Messaging.

Ad Formats. Led design for format optimization and new ad product initiatives to support Twitter’s monetization efforts.

SAY Media | Interactive Designer + Art Director

Collaborated closely with Product Leads and Engineers on the innovation of new premium brand experiences to secure new and existing clients in a very fast-paced environment. This customer-facing role allowed me to build empathy for our customers in order to build impactful campaigns, reinforce best practices and assure sound functionality, which resulted in internal awards for exceptional design, complex executions and out-of-the-box approaches. In my tenure, I mentored incoming designers through creative knowledge building, critiques, prototyping, and design tools training.

Young & Rubicam | Sr Interactive Designer

As an Interactive Designer at Y&R, I partnered with Creative Directors and Sr Art Directors on campaign pitches. One campaign in particular, Mattel Monster High Rich Media Ads, which I led the creative development and production for, resulted in 19M YouTube impressions and generated top 10 online sales for dolls and accessories. This role also allowed me to deepen my prototyping skills in order to deliver more innovative campaigns and rich media experiences to drive impact for our customers.

McCann Worldgroup | Interactive Designer

Designed and built prototypes and rich media ads, winning the Interactive Bronze SF Addy Award for Microsoft Small Business for creative innovation. In time, I developed strong partnerships with the Art Directors, Producers and Developers in order to provide interactive and animation direction, which enabled me to mentor and create processes for future junior designers.